CULTURAL TOURISM DESTINATION; CREATIVE ART PRODUCTS MADE IN AFRICA PRODUCTS; MARKET FOR LOCAL PRODUCTS

Wednesday, 18 November 2015

ENHANCING ENTREPRENEURSHIP IN THE CREATIVE ART AND CULTURAL TOURISM SECTOR



Fostering entrepreneurship in the art and cultural tourism sector is an ideal way to solve the intense unemployment problems in Africa. Unemployment has been a major challenge that impinges the socioeconomic development of Ghana and Africa in general. I believe the problem of unemployment is very crucial for ensuring sustainable development in Ghana and as such needs an utmost attention. The high unemployment rate in Ghana threatens the very fiber of our society as shown by the recent threats and demonstrations by millions of unemployed graduates. 

According to the Ghana Statistical Services, 2012 report, the unemployment rate in Ghana is 12.9 percent and is expected to rise in the coming years if measures are not put in place. Also, the report states that, about 60 percent of these unemployed persons are within the age range of 15 to 25 years, which is very detrimental to development. The result is that the nation is not producing the maximum output of goods and services that will improve people’s standard of living. It affects aggregate demand and forces the youth to involve in criminal activities, conflicts and violence. The issue is further exacerbated by the fact that most of the people who are employed work in low income jobs like petty trading, small family jobs and subsistence farming.

The key barriers to resolving this challenge includes; the desire of the people, especially the youth, to work in the public and formal sector, lack of training, skills and knowledge to take up certain jobs, lack of entrepreneurial skills, education system, poor employment policies and coordination and lack of resources.

In my opinion, the best way to alleviate the unemployment problem in Ghana is to develop the cultural tourism industry. It is capable of providing employment than any other industry so far as this country is concerned. It is labor intensive, high income generator and has a multiplier effect. It does not require considerable knowledge, skills, capital and training as the other sectors. Also Ghana has all the potential ranging from the traditional way of life, history, art, to both man-made and natural heritage....Contd

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